Why do we tend to overlook the value of being a conduit. Someone who connects ideas, people and opportunities. To many, it seems inconsequential, almost invisible. But those who understand this elusive skill know better. They look for it. They cultivate it. Because they understand that the ability to be a clear channel, the hinge, is both rare and vital.

I’ve spent time observing the faint hum of these intersections. The moments where insights emerge, collaborations spark and momentum begins. These are often quiet exchanges. The right introduction, a well timed nudge, an auditory echo that travels farther than the original speaker. And yet, so many people dismiss this work as trivial or secondary.

So, why do we undervalue this skill? And, perhaps more importantly, how do we place proper value on the role of the conduit? How do we ensure that the effectiveness and impact of this kind of work aren’t erased or overlooked?

Place branding is more than a logo—it’s the DNA of a place. Sparrowly Group’s Jackie Hicks explores how place branding and placemaking serve as critical economic and social drivers that shape a community’s identity. Drawing on insights from the City Nation Place Australasia forum, we highlight the importance of community engagement, strategic storytelling and collaborative brand development. Whether for a town, city or region, embracing place branding as a strategic priority ensures a stronger, more connected future.

At Sparrowly Group creating strong and connected industries and people is part of who we are. We believe that sharing collective knowledge is key to helping everyone and every place thrive. Over the past month or so the team has been out and about gathering and sharing knowledge across a number of industries including the Visitor Economy, Economic and Workforce development.  

Beyond sharing our knowledge, we also value the opportunity to learn from our peers. Here are our key takeaways.

The nexus of workforce development, the visitor economy, economic development, and community development is a powerful one. They aren’t isolated efforts but interconnected pillars that support thriving communities and robust economies. And, if we really want to support thriving communities and economies, we need to stop working in silos. But why does Australia and the organisations and budgets that support these sectors still work in silos? Why aren’t we working all hands together?

The ethical consumer demonstrates a shift in priorities in favour of purchasing from organisations that prioritise transparency and sustainability. Learning how to service this consumer will have lasting benefits for your business and the community in which you operate.

Sensory Experience is the connection of physical senses including sight, touch, taste, sound and smell to an experience. In this article, Sparrowly Group’s Morgan Thorn explores how your every day activities or surroundings can be developed into a memorable sensory experience.