In a digital world full of tools and shortcuts, it’s easy to forget the power of personal connection. Sparrowly Group’s Justine Sinclair explores why meaningful engagement starts with showing up, listening deeply and meeting people where they are - especially in regional communities. With real conversations, it can lead to real insights.

Why do we tend to overlook the value of being a conduit. Someone who connects ideas, people and opportunities. To many, it seems inconsequential, almost invisible. But those who understand this elusive skill know better. They look for it. They cultivate it. Because they understand that the ability to be a clear channel, the hinge, is both rare and vital.

I’ve spent time observing the faint hum of these intersections. The moments where insights emerge, collaborations spark and momentum begins. These are often quiet exchanges. The right introduction, a well timed nudge, an auditory echo that travels farther than the original speaker. And yet, so many people dismiss this work as trivial or secondary.

So, why do we undervalue this skill? And, perhaps more importantly, how do we place proper value on the role of the conduit? How do we ensure that the effectiveness and impact of this kind of work aren’t erased or overlooked?

Engagement, a cornerstone of communication, is critical in the workplace for fostering positive relationships and ultimately, achieving better business outcomes. Yet, if I had a dollar for every resume claiming “I’m a great communicator,” I’d be well on my way to retirement. The reality is that many people struggle with one fundamental aspect of communication - true engagement. 

Why? Because we don’t know how to listen.

Sparrowly Group’s Giovanna Lever shares her tips to mastering deep and long lasting engagement.