Search our insights, learnings and perspectives across our impact areas.

SME Giovanna Lever SME Giovanna Lever

The Funnel Marketing Trap

While many businesses are adopting funnel and automated marketing programs, what happens when there is a mismatch with customer experience?

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SME Giovanna Lever SME Giovanna Lever

Are you a ‘Super’ Woman?

Giovanna Lever talks about embracing superannuation as part of your regular financial planning particularly as we gear up for a new financial year.

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SME Giovanna Lever SME Giovanna Lever

Dear Small Business Owner...

Giovanna Lever’s personal letter to small business owners. She has helped many small to medium sized businesses become profitable, retain happy customers/clients and scale successfully.

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SME Giovanna Lever SME Giovanna Lever

The problem with data

Many companies are sending out discounts to their customers without a true insight on the real effect of data. Read more from Giovanna Lever to understand what marketers need know!

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