Search our insights, learnings and perspectives across our impact areas.
The Funnel Marketing Trap
While many businesses are adopting funnel and automated marketing programs, what happens when there is a mismatch with customer experience?
Are you a ‘Super’ Woman?
Giovanna Lever talks about embracing superannuation as part of your regular financial planning particularly as we gear up for a new financial year.
Dear Small Business Owner...
Giovanna Lever’s personal letter to small business owners. She has helped many small to medium sized businesses become profitable, retain happy customers/clients and scale successfully.
The problem with data
Many companies are sending out discounts to their customers without a true insight on the real effect of data. Read more from Giovanna Lever to understand what marketers need know!
Tax Planning
Tax planning is sometimes seen as the less important part of our professional development. Learn more about why Giovanna Lever believes in the importance of implementing tax planning.