Search our insights, learnings and perspectives across our impact areas.

SME Giovanna Lever SME Giovanna Lever

Rejecting perfectionism, embracing growth

Perfectionism is unfortunately more common than we realise and resides in many of us. Sparrowly Group’s Giovanna Lever explores how it affects her as a leader and strategies she has implemented to overcome perfectionism and embrace growth.

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The 8 ingredients to successful business

My kids were her absolute motivation to take the plunge, start Sparrowly Group and become the maker of her own destiny. And, a lot has happened in 8 years. It’s not just Giovanna any more. Today, Sparrowly Group is a team of 7 individuals, all with unique, yet, complementary skills.

As we now move into our 9th year of business, Managing Director, Giovanna Lever wanted to share her 8 learnings with aspiring or current business owners.

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SME Giovanna Lever SME Giovanna Lever

Adapt your business by adopting the 5% rule

Sparrowly Group’s Managing Director, Giovanna Lever shares how she has continued to apply the 5% to the business and in life, and how it has helped maintain focus as the world adapts to a new normal.

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SME Giovanna Lever SME Giovanna Lever

The Funnel Marketing Trap

While many businesses are adopting funnel and automated marketing programs, what happens when there is a mismatch with customer experience?

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Are you a ‘Super’ Woman?

Giovanna Lever talks about embracing superannuation as part of your regular financial planning particularly as we gear up for a new financial year.

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SME Giovanna Lever SME Giovanna Lever

You don’t build it for yourself. You build it for them.

“You don’t build it for yourself. You know what people want, and you build it for them.” – Walt Disney

This statement seems so obvious, yet it regularly doesn’t happen. Giovanna Lever believes that understanding your customer and being responsive to customer needs will be the difference between a business that fails (or just gets by) or thrives.

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Why do manners matter?

There is a lot of talk about emotional intelligence in the workplace but Giovanna Lever believes it can be distilled down to a basic principle which can be too often forgotten, and they are, quite simply manners.

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You are never too important

According to Giovanna Lever, it doesn’t matter if you’re the Queen of England or someone starting out in your career or new business, if you are brave enough, if someone has recommended that we would be a good fit to meet (with no strings attached), then she will always make the time.

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Dear Small Business Owner...

Giovanna Lever’s personal letter to small business owners. She has helped many small to medium sized businesses become profitable, retain happy customers/clients and scale successfully.

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Have you discovered the pots of gold?

Whilst we all know that acquisition is far more costly than retention, it seems when it comes to retention, it is put into the too hard basket or seen as a low priority. Giovanna Lever shares her experience in this insightful blog important for businesses of all sizes.

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SME Giovanna Lever SME Giovanna Lever

Breaking up is not hard to do…

Professional breakups don’t necessarily mean a disaster. Giovanna Lever explains when it is well managed and with both parties best interests as the focus, can, in most cases lead to a more positive outcome long term.

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SME Giovanna Lever SME Giovanna Lever

Value vs. lipservice

For small business owners it is important to create connections. Giovanna Lever shares her tips on how to create genuine two-way value in your business relationships.

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Keep an eye on the time, not your phone

We are living in an era where our phone is glued to us. Hear what leadership expert, Giovanna Lever has to say about why its important to stay away from our phone in meetings.

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