Sparrowly Group’s Jackie Hicks and Avril Dunn share their top five practical marketing tips for businesses and how important it is to do it right to build customer relationships.

While many businesses are adopting funnel and automated marketing programs, what happens when there is a mismatch with customer experience?

Many companies are sending out discounts to their customers without a true insight on the real effect of data. Read more from Giovanna Lever to understand what marketers need know!